If done correctly, email marketing can be one of the most essential and powerful tools for reaching and communicating with your customers.
New and exciting technology is becoming available all the time. Still, email remains one of the most persuasive digital marketing channels for building awareness, boosting acquisition, and increasing conversion about your business.
Here at Future Strategy, we use a marketing platform called Mailchimp. Here’s why we think it’s one of the best and most cost-effective ways to reach people AND grow your audience.
1. Mailchimp is simple to set up and use
Mailchimp is extremely easy to set up and implement into your business strategy. First, create an account, then fill in details about yourself and your business.
Once that’s done, you can import your contacts list, link it to your website and social media accounts and create exciting and imaginative newsletters that will engage your audience/customers.
You can keep them basic or use one of the ‘premium’ templates. Even if you’ve got limited design skills, using a premium Mailchimp template means you can still wow your subscribers with a great-looking newsletter.
2. You can try Mailchimp for free
If you have 2,000 email addresses or fewer on your account, Mailchimp is entirely free.
Even after you welcome your 2,000th subscriber, the cost is only about £15 per month.
If you are just starting your email list, you probably don’t have many names.
It can take many years to build a good-sized database, so why pay for the first slow months when you can start using Mailchimp for free?
3. Mailchimp integrates with Twitter
With Mailchimp, readers can share your newsletter with their Twitter followers with one click.
Even if you don’t use Twitter, this can be a huge platform builder if done correctly!
4. Mailchimp has clear and easy-to-read reports
Mailchimp’s excellent automation makes it easy to see who has opened your email newsletters and how many times.
This means you can quickly see who is engaging with you the most and prioritise them for follow-up through your sales pipeline.
5. Mailchimp can help you track sales
After you’ve set up your account and turned on the e-commerce tracking feature, Mailchimp will let you know how much revenue you have earned from email marketing.
You can then use this data to track individual product sales and total campaign revenue and target your customers with personalised offers.
6. Mailchimp lets you pick the right time to reach your readers
Most people will typically check their emails first thing in the morning and then last thing at night.
Although the idea is to send a non-intrusive message for someone to read when they are ready, targeting people at a particular time will give you the best opportunity to reach them.
Mailchimp allows you to send out newsletters at a time that is appropriate for your readers. If you don’t get a reply to your email, try sending it again earlier or later on in the day.
7. Mailchimp will keep you out of readers’ ‘spam’ boxes
The worst thing that can happen to your email newsletter is for someone to mark it as spam. When that happens, your newsletter can get spammed for your other subscribers as well.
If Mailchimp sees that someone has marked your email as spam, it will automatically unsubscribe that person from your list.
Mailchimp also offers a ‘One-Click Unsubscribe,’ which means it is just as easy for someone to unsubscribe as it is for them to mark it as spam.
Find out more and sign up to Mailchimp here.